Align is a Growth management software company based in New Orleans. Being a startup with a plan of selling in 3-5 years, they didn’t to accelarate their online presence using social media, SEO, PPC and Paid social.
After doing some keyword research and putting some SEO recommendations together, I had the chance to update the Off-page SEO and increase rankings on multiple keywords with high search intent.
Prior to that, Align was relying on Top Of the Funnel (TOFU) that drove irrelevant traffic. One of my goals was to work with their content writer to update their content marketing strategy and creates outlines based on SEO research before writing any new blog.
To do so, we identify several topics to create pillar pages around for which we would create multiple cluster pages under each. This helped with driving more relevant traffic to the site, leading to a better conversion rate.