FLEETCOR is a Global Business Payments Company for which I was managing Digital Marketing for their Fuel division.
As the Director of Digital Marketing for Fuelman.com and Fleetcards USA, I was focusing on eCommerce and conversion rate optimization.
One of the main projects I was leading was to redesign and rebrand Fuelman.com as the company was launching a new line of fuel cards. The goal of that new launch was to better align with customers expectations while introducing a more transparent pricing and fee structure, an important factor in build trust with future customers.
I also created the Go-To-Market Strategy for FleetcardsUSA.com. To do so, I was managing the relationships with Digital Sales, Product Marketing and Marketing. Optimizing the UX/UI to deliver more revenue and gallons was the main objective. To do so, we made self-identification a big part of the homepage become to make visitors would find the right card for their business depending on their location, company size, and priorities.
We also worked with Branding to introduce some elements of personalizations like Barbara, our twist on Flo from Progressive.