Kount is a leader in digital fraud protection using AI, and recently got acquired by Equifax. As the business was growing, they needed someone to lead their organic search and paid search strategies.
They also needed someone that would test and optimize their website for better SEO and Lead Generation.
My work consisted of implemented new strategies like making better use of videos on landing pages and ad campaigns. I also had the chance to launch new type of ads on LinkedIn like conversation ads for Enterprise accounts as part of our Account-Based Marketing (ABM) initiatives.