Paya is an integrated payment provider that needed to ramp up its Digital Marketing efforts by diversifying its strategy using new channels.
When I came on board, the company was mostly relying on email marketing. During my time there, I was able to revamp their Marketo instance (marketing automation) while creating always-on multi-touch campaigns. The goal was to better integrate with Salesforce for better Lead Nurturing.
To do so, I created brand new campaigns using Paid Social on LinkedIn, Paid Search with Google Ads, and retargeting campaigns using AdRoll.
My work consisted of conducting keyword research and a SEO audit of the existing site in order to share recommendations leading to better Lead Generation, User Experience while improving search rankings.