Romu – Digital Marketing Consultant Atlanta and Remote

Paya Payment Solutions


Paya is an integrated payment provider that needed to ramp up its Digital Marketing efforts by diversifying its strategy using new channels.

When I came on board, the company was mostly relying on email marketing. During my time there, I was able to revamp their Marketo instance (marketing automation) while creating always-on multi-touch campaigns. The goal was to better integrate with Salesforce for better Lead Nurturing.

To do so, I created brand new campaigns using Paid Social on LinkedIn, Paid Search with Google Ads, and retargeting campaigns using AdRoll.

My work consisted of conducting keyword research and a SEO audit of the existing site in order to share recommendations leading to better Lead Generation, User Experience while improving search rankings.