As one of the leading manufacturers of wire and cable used in the transmission and distribution of electricity, Southwire delivers power to millions of people around the world.
This was a different kind of job for me: 6 different divisions, 1 marketing department. It was like working for an internal web agency. The good is that I had to work with different teams, different executives, with different goals and ways to proceed.
There was a big focus on moving away from print and reinvesting that budget into a stronger Digital Marketing presence, something the competition wasn’t really doing at the time.
To do so, we invested heavily in content with a team of 7 writing blogs and more every week. We also optimize our Paid Search and Social Media presence with both brand awareness and demand generation goals. We also relied heavily on email marketing for new product launches.