If you've followed recent trends around digital marketing, you've heard about Content Marketing. According to the Content Marketing Institute, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action". We're now in 2016, and some believe this trend will come to an end. It's true that the amount of content created every day is growing exponentially, making it harder to compete. Check out the infographic below to realize how much data is created on the web every minute! Despite these impressive numbers, many...
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