When deciding what to write about, it's easy to think the best way to get traffic is to talk about the latest trend. Have you seen how many Pokemon Go articles have been created over the past few weeks? Using that strategy, you would see a nice spike in your Google Analytics, but there won't be any lasting effect. What you want is create content that could generate recurring traffic the same way we would all love to create a business that could generate recurring revenue. You need to think long-term. What can I write about that will generate traffic for...
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It's easier at work, harder at home I was still working with Southwire when doing this experiment. The days I was working from home were pretty easy to go through without cursing because I didn’t have a lot of interactions with other people. When going to the office, I did a pretty good job because I was paying attention to it. I usually don't curse much at work anyways, especially since my boss was a mormon, and I guess mormons don't swear. My troubles started when hanging with my family and my friends. We all use "fuck" way too many times in our sentences,...
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Digital Summit Atlanta, it was real! I had a great time at the conference, and I was very happy to meet some of you face to face after talking on Twitter and sharing details about my new ChatBot, RomuBot. Here are some of my takeaways from the conference. Precon workshop I didn't expect too much from the pre-conference workshop, but being a big advocate of content marketing, it only made sense to attend Arnie Kuenn's workshop called... The Proven 8-Step Formula to Content Marketing! Beyond the BuzzFeed-like title, Arnie, CEO of Vertical Measures, delivered great advice. I personally respect Arnie just for...
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Since 2012, Digital Summit is the event not to miss for digital marketers in Atlanta. After several failed attempts, I'm finally going to this event held May 24-25 at the Cobb Energy Performing Arts Centre. Those two days will go by fast, and you have to pick your sessions wisely. Are you ready to sort through dozens of sessions? That's what I thought! In this blog, I'll give you some unusual tips as well as sessions to attend, or not! UPDATE: Check out What I’ve learned from Digital Summit Atlanta 2016! Do not attend Gary Vee's keynote I love Gary Vaynerchuck,...
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I've been a UFC (Ultimate Fighting Championship) fan since moving to the U.S. in college. Even though I am not a fighter, I appreciate the skills and mindset required to step into a fighting cage, especially since taking my first Brazilian Jiu Jitsu lesson. The other thing I love about the UFC is their marketing approach, a model that led to the exponential growth of the sport. Here are some of the ways you can leverage marketing by replicating what the UFC and some of their fighters are using. Dana White: social media During the early days of the sport in the 90s, the UFC was suffering from a lack...
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I recently updated Neil Patel's story with the March update. You can find the update at the bottom of this post. Because I’m a big believer in continuous education, I read a lot of articles online. I’ve been using Feedly for years to aggregate all the websites I follow. Spending 2 hours a day reading blogs to satisfy my curiosity can be a little redundant. Besides reading more on Medium, a platform where content is more original than the average blog, a blog series caught my attention: The $100,000 Challenge. The $100,000 Challenge is a blog series Neil Patel started on...
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If you've followed recent trends around digital marketing, you've heard about Content Marketing. According to the Content Marketing Institute, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action". We're now in 2016, and some believe this trend will come to an end. It's true that the amount of content created every day is growing exponentially, making it harder to compete. Check out the infographic below to realize how much data is created on the web every minute! Despite these impressive numbers, many...
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The company I work for during the day recently hired a new Chief Marketing Officer (CMO). Few weeks after she joined the company was our annual user conference. Perfect time to run into our customers, but also executives. At the time, a lot of them didn't know me yet, so the CMO introduced me. The only thing is she said "Romu is our digital marketing manager, he does social media"... This is a common misconception. As a digital marketing expert, I do so much more. Social media is only the tip of the iceberg. The different layers of the digital marketing iceberg Content Marketing Worrying about social media...
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