“Is Marketing more needed when the product is bad?” When I asked that question to Seth Godin during his keynote at Digital Summit Atlanta, it got a lot of laughter. But behind the overall laugh, you could hear some comments in the crowd: “It’s actually a good question”. We can all pretend this is more […]

Digital Summit Atlanta 2016 was already a blast, but this year’s edition was on another level! I could tell you about Morgan Spurlock’s keynote or Seth Godin’s answer to my question “Is Marketing more needed when the product is bad?”, but instead, let me share my top 3 takeaways from #DSATl 17! Email marketing isn’t […]

If you haven’t heard about Digital Summit yet, it’s a great series of live media events for Digital Marketers, Startups and more, to keep up with the latest trends and emerging technologies. After attending #DSATL16, I’ve included the 2017 edition in my list of best marketing events in Atlanta. Last year’s edition was full of […]

With all the great marketing resources available online for free, one could ask what’s the point in attending conferences anymore. I could put myself in that category, but stepping out of my comfort zone made me realize why marketing conferences still matter: Networking: Looking for a job or not, networking is a great way to run into new […]

I’ve never considered myself a manual person. My dad tried to teach me how to fix and build things, but I wasn’t interested enough to spend time improving that skill. It didn’t feel natural. Still, I consider myself an artist. No, I can’t build physical widgets, but I create everyday. I write, I design, I […]

There are so many ways to make the parallel between what a team can experience in an escape room and in business. If you haven’t done team building events recently, escape rooms are becoming the most fun and relevant way to create some alchemy within a group. It will help you identify different characteristics and […]

The same way Jason Miller is using is passion for Rock n Roll to find inspiration when creating content, I decided to use my passion for Rap to illustrate what I think content marketing should be. Jason, if you’re reading this, thanks for being an inspiration. This is my homage to you. “My biggest lesson is […]

What would you do if your job gave you volunteering days? Sage software gives me five volunteering days a year, but I wasn’t sure how to use them. I do volunteer at Meals on Wheels from time to time but it only takes me a couple of hours on Saturday mornings. What could I do with full days […]

Nine months after committing to reading one book a month as part of my marketing resolutions, I’m now addicted to it! Now isn’t about creating a reading habit anymore, but about picking the books with the greatest ROI for my growth. Beyond craving reading and consuming books, I want to make sure I learn and implement something from those […]

I have met one of my best friends when we were 14. Since I moved to the US 6 years ago we don’t have the chance to spend much time together. Him and his girlfriend recently decided to stay with me in Atlanta for 2 weeks. A lot has changed since middle school. Our careers, […]