The Ultimate Guide to Digital Summit Atlanta 2017 – #DSATL
If you haven’t heard about Digital Summit yet, it’s a great series of live media events for Digital Marketers, Startups and more, to keep up with the latest trends and emerging technologies.
Last year’s edition was full of great insights, so here are some recommendations to help you make the most out of this conference!
Must attend sessions
Last year, I told you not to attend Gary Vaynerchuk session and quickly realize how wrong I was. I try to make the most out of every day, so why attend a session of someone you can watch on YouTube for free? What more could you learn?
Turns out seeing him live taught me presence is everything! Gary did an excellent job engaging the audience and owning the stage. He was providing value tailored to his audience by letting us ask questions and making the entire session interactive.
Let’s look at this year’s big names, which I’m sure, will do the same and avoid going through a passive PowerPoint presentation.
On top of being the author of 17 books that have been bestsellers around the world and translated into more than 35 languages, Seth loves to blog daily to share what’s on his mind. He usually keeps his posts to the point, rather than focusing on long-form content. I assume Seth’s reach and influence are big enough not to worry about SEO too much.
Seth is always a great speaker, especially if you’re trying to learn how to spread ideas and turn them into wins.
The center is crowded, jammed with noise and devoid of unfilled wants. It’s at the edges that you’ll find people with an unfulfilled worldview. -Seth Godin, All Marketers are Liars
The center is crowded, jammed with noise and devoid of unfilled wants. It’s at the edges that you’ll find people with an unfulfilled worldview.
-Seth Godin, All Marketers are Liars
I see Spurlock as a more mainstream version of Tim Ferriss, another human guinea-pig willing to dive into various topics head first and share his takeaways with us. You might know him from CNN’s Inside Man or his documentary about the fast food industry, Super Size Me.
Morgan’s marketing knowledge comes from his experience in selling his movies (The Greatest Movie Ever Sold comes to mind), but there’s also a ton to learn from him about business and life in general.
Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. He was already at #DSATL16, and made a great impression with his engaging session around how to use SnapChat for business. He actually got his own SnapChat filter for the conference!
Jacob Hagberg – REAL WORLD SEO EXAMPLES EVERY DIGITAL MARKETER CAN LEARN FROM
Jacob Hagberg has 11+ years of digital marketing experience and is a speaker for SEMrush, one my favorite SEO tools! SEO is a discipline that is constantly changing, and a tactic that too many marketers under-utilized. Why? Because there’s not necessarily a well-defined budget and timeline tied to it. You should think of SEO as an always-on approach working in the background of your strategy. When I see companies spending most of their budget on Adwords and Facebook ads only to have a 6-week traffic peak, they’re clearly missing out on the long-term power of SEO. Here’s your chance to catch up!
Amy Schmittauer – HOW TO CREATE A VIDEO CONTENT STRATEGY THAT GETS ATTENTION
Amy Schmittauer is the Boss at Vlog Boss Studios. I discovered her work and “hyper’ tone on YouTube with her popular series “Savvy Sexy Social”. I’m a big believer in Video Marketing, a great step to take your content marketing strategy to the next level. During this session, you will learn how to:
- Kick off your videos strongly so that viewers want to stay
- Discover the tricks of every social network to achieving more viewers
- Leverage the secret to video so you’ll make something worth sharing every time
Get the most out of #DSATL17: Tips and Tricks
Here are other great tips that can help:
VIP Lounge: Yes, the VIP lounge includes bars, snacks and chair massage, but that’s not what made it convenient for me. It’s more about having a quiet space to get work done in between sessions. On top of that, the lounge is a human-sized room that can help you make more personal introductions and networking far from the crowd. Didn’t buy the VIP pass? Just ask to borrow someone else’s, nobody is checking names…
Online networking: It might seem obvious for marketers to utilize social media during conferences but Digital Summit isn’t SXSW yet. I was surprised to see few attendees utilizing the hashtags on Twitter to connect with their peers. Last year, it served me well to introduce myself and start casual discussions online and then meet those people in the real world. Long story short, get on Twitter, take pictures and use the hashtag #DSATL17.
This year will be big for me because I’m looking to network like crazy, and find my next full-time job.
It’s also a great opportunity to take a break from your daily schedule and really think about what marketing will be in a near future. You will be able to exchange with your peers, learn from keynote speakers, and hopefully go back to work with a few actionable items.
On the other hand, never forgets, getting educated around new digital marketing trends is always one click away. Continuous learning is key!
In the meantime, feel free to talk to me at https://twitter.com/romugaboriau