Social Media Ads: Reach out to customers where they spend the most time!
As for paid search (Adwords and Bing Ads), social media ads give you great control over your audience (geography, demographic, interests, job function etc.) and your budget so you can make the most our of every penny, and guarantee tremendous return on investment.
One of the campaigns I created was for Greenway Health. The main goal was to drive job seekers to register for their upcoming career fair. The campaign has generated 600k+ impressions and 3,500+ clicks in 3 weeks for a cost per click as low as $0.78. The campaign was responsible for more than 25% of total registrations.