Embracing inbound marketing tactics is one of the best ways to grow your business. This why successful companies are shifting more budget and resources toward content.
For this project, I had to find ways to promote a white paper with the objective of generating leads through content. To do so, I created an infographic showing some key figures of the survey which the white paper was based on. The goal of this infographic was to increase the reach of the content while driving traffic to the landing page where visitors could download the entire paper.

This infographic being in French, it was picked by a lot of media over there.

“63% of companies now use a solution to manage their suppliers. This is what concludes a study conducted by B-pack, global provider of e-procurement solutions, to its French customers. The infographics shows us purchasing practices revealed by this study.” – Bénédicte GOUTTEBROZE