After several years of using an out-dated platform, b-pack needed to refresh the look and feel of their website with a more contemporary and trendy look.
The goal was to refresh the branding of the website, simplify the UX to increase conversion rate and make sure the visitors have a quick access to the info they’re looking for, as b-pack keeps on expanding its offer.
The content has also been updated to be SEO-friendly, include new vertical solutions, and pages targeting specific buyer personas (CFO, CIO, CPO).
Using Joomla CMS, a pre-existing template and some specific coding on top of it, I’ve been able to create a professional looking website that is responsive and mobile-ready.
For this dynamic start-up in the software industry, I’ve also created a brand new blog using WordPress in order to improve rankings by using content marketing techniques, while making sure the design would include call-to-actions to their free trial.
The redesign has lead to a 18% increase of their conversion rate while decreasing the bounce rate by 23%.
