Leading payment processor to use landing pages for better Lead Generation
Worldpay® needed to modernize their digital marketing to increase the numbers of leads from their digital marketing campaigns which used to be focused on branding only.
To increase conversion rate, we decided to utilize Unbounce as a landing page solution. This allow them to utilize the integration with Marketo (marketing automation) and Salesforce (CRM) to capture and nurture their leads.
In addition, the A/B testing feature allow us to test the copy, graphics, and layout to find out which elements were performing better.