The Surprising Compound Effect of SEO and How to Maximize It
When deciding what to write about, it’s easy to think the best way to get traffic is to talk about the latest trend. Have you seen how many Pokemon Go articles have been created over the past few weeks?
Using that strategy, you would see a nice spike in your Google Analytics, but there won’t be any lasting effect. What you want is create content that could generate recurring traffic the same way we would all love to create a business that could generate recurring revenue.
You need to think long-term.
What can I write about that will generate traffic for the years to come? What are the topics that people have been searching on the web for years, and will for the next 10 years?
How can you write evergreen content? What techniques to use to maximize the long lasting effect on your traffic? Let’s get to it!
Importance of keywords in the URL itself
As mentioned in this great infographic by SearchEngineLand, having SEO-friendly URLs is one way to maximize the impact of SEO on your traffic. Some of the criteria mentioned in the infographic that I personally consider are:
- Include 1-2 keywords in the URL
- Keep it short
- Make it human readable
That’s why the URL of my blog around the 100k challenge by Neil Patel was structured as “100k-challenge-quicksprout-neil-patel/”.
Making the URL keyword rich helped me ranked on the first page of Google for search terms like “100k challenge neil patel” or “nutrition secrets neil patel”.
The myth behind duplicate content
We hear a lot of things around this topic, but reliable experts like the guys on KissMetrics have debunked common myths around duplicate content.
Duplicate content won’t hurt your rankings as long as you’re not stealing content from other sources. If you want to build a blog that generates recurring traffic, you want to create long-term value. That means writing unique content around expertise that only you have.
I personally struggle with this because a lot of what I’ve learned was through reading other blogs.
I think my best blogs are usually the ones based on my personal experiences like that time I spent a week without a phone.
If you’re creating original content, nothing prevents you from posting it on multiple platforms.
If you write guest posts on other publications, you should absolutely repost it on your own website for maximum exposure. Still afraid of duplicate content? You can always update or tweak some of the content before reposting it. You could also tease your guest post on your personal website and link to the full piece.
Scratch Your own itch
I came up with the idea of doing a round up blog around Neil Patel’s blog series for a simple reason: there was no quick way to access all the posts of series easily on QuickSprout. Even going to Google was painful because the blog series is composed of twelve posts (one per month).
If I was going through this painful process to catch up on the series, I was sure plenty of other readers were going through the same issue.
It then felt natural to combined all the posts on my website to give other readers easy access.
But what value will I be providing? How to avoid feeling like I “stole” from Neil?
That’s why I decided to add my own comments to the whole series. Using my marketing expertise, I wanted to show what I’ve learned by following it, and share things I might have done differently.
Even though at first it felt like stealing, my blog series roundup around Neil’s experiment has been generating long-term traffic for my website. Now, I realize besides my advice of creating evergreen content around topics that will be search of years to come, that article was still a bit of newsjacking, and the traffic generated will eventually fade out.
I’m still working on finding more topics that will help me make this blog a reliable source of lasting and useful information. Once I do, I will make sure to optimize for both readers and search engines to maximize my reach while creating a great piece of content.
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