My 5 Marketing Resolutions for 2016
For a couple of years now, I’ve decided to make legit resolutions and stick to it. I’ve done a pretty good job so far.
The first year, I made personal resolutions that were easier to manage like letting my hair grow for 6 months.
The past year, I’ve cranked it up with more business/productivity oriented goals like reading more books, practicing my Spanish and making more music. I’ve mostly succeeded but I didn’t follow up through with one of my major resolutions: writing on this blog. 2016 needs to be the year where this platform becomes a major time investment.
Here are my 5 marketing resolutions for 2016.
Estimated Reading Time: less than 5 minutes.
Write a blog post a month
In 2015, I told myself I should write at least 100 words a day. After reading tons of blogs about productivity like fouhourworkweek.com and A Life of Productivity, I’ve learned that breaking down a task in smaller tasks is a great way to get you started and forms habits. It worked really well for most of my resolutions. Not so well when it comes to writing.
I don’t have/take the time to write daily after I’m done with my day job. I’ve recently cut down to writing once a week for my personal journaling using 3minutejournal.com every Sunday to reflect on my past week.
On top of that, you can tell by looking at this website, I haven’t done a great job blogging either. Even though this is my side gig, I really want to develop this blog and my side business so I can have more flexibility in my life, financially and geographically. I want to be able to work from anywhere at anytime, nothing a desk job can do for me, at least not in 2016.
I believe blogging at least once a month on specific niche topics will help me grow my audience and customer base.
Content marketing [ADD LINK?] is still king when it comes to digital marketing. It’s not going to change in 2016.
Read a book a month
One of my resolutions for 2015 was to read more. It wasn’t more specific than that. It seemed like a huge task at the time, so any reading was a good thing. It’s been a total game changer since!
I used to be the kid that loves reading comics (Franco-Belgian ones, aka Bandes dessinées in French), who then became the teenager that likes books about sharks, space, dinosaurs, Egypt and Incas. Eventually, I got older and I had no interest in reading whatsoever. Animes are so much better!
However, when I moved to the U.S. and started a career, the internet was a great source of information for continuous education. I was done with my studies but wanted to learn more! I started reading more on websites and other blogs like lifehacker.com.
The articles I read often included books recommendations, and this is how I found my way back to reading. I’ve been reading about productivity, business and marketing books for a little while now, and recently started to move towards novels for a good mix. That has been helping with my creativity and seeing things from a different perspective.
Books I’ve read in 2015 include:
- Web Analytics 2.0
- How Google works
- The 4-hour week
- Influence – the power of persuasion
- Shape of design
- How to get filthy rich in rising Asia
- Your brain at work
- The Lean Startup
- Hooked: How to Build Habit-Forming Products
I’m currently reading Bel-Ami, the second novel by French author Guy de Maupassant, published in 1885.
If you truly want to understand the power of reading, read about Warren Buffet’s reading habits.
Follow through Neil Patel’s $100,000 challenge
Neil Patel is one of the most successful marketers out there. Besides his personal website (which I have to confess is a real inspiration), he has started multiple successful businesses like KISSmetrics, and Hellobar.
On Quick Sprout, Neil recently started a blog series called “The $100,000 Challenge“. In this series, Neil is launching a new venture focusing on nutrition, a big online market, and shares with the readers his marketing journey.
Reading the monthly recaps has been a great source of information, and going through the behind the scenes of building an online business is fascinating! It’d be “easy” to replicate the strategy word for word, but what’s working for him might not work for me for so many reasons.
Here are some of the “unfair advantages” Neil’s readers have pointed out:
- Neil has access to more capital.
- Neil has been using his other ventures for link building and kickstart this new one.
- Neil has chosen a big market with high online search volume.
Whether you think these are valid points or not doesn’t matter. I believe that like for the Bible (yes I went there…), Neil is showing us lessons and his takeaways, but he isn’t telling us to what to do exactly per se. It’s going to be my role to adapt the strategy so it works for me.
Schedule daily social media posts
The past year, I’ve started using a free Hootsuite account to schedule posts for all my social media. That now includes Instagram (finally!). The goal was to post about my blog articles multiple times in order to increase my reach. This is how I typically schedule:
- First post on the day of publication, either around lunch time ET, or 4:30 pm ET, usually on Tuesdays (I’ve noticed higher click-through rate).
- Second post later the same week, later in the evening for higher engagement. Thursdays or Sundays work best for me.
- Third and last post a week or two later, depending on previous posts performance.
On top of increasing the size of my audience, this also allows me to test date/time delivery and see which one works best for future reference. In addition to sharing my own content, I’ve been curating content from other trusted sources as I do not write enough to solely focus on my own stuff.
I believe this helps me with positioning myself as an expert/influencer. This i my way of saying “You’re interesting in marketing? You don’t have time to curate the infinite amount of content? Let me do it for you!”. I want people to come to my social media profiles when they’re looking for good content, could it be mine or others.
This is a great way to stay top of mind, and eventually generates more business that way.
The only issue is… I’ve done a good job for the first 6 months of 2015, and then it faded out. Less time? Less motivation? Probably a bit of both. My commitment for 2016, post content at least once a day!
Open a Facebook business page
Yes, I’ve been gaining followers but are they in my target audience? No. I’m not sure if this is a successful strategy as the people following are other marketers like me trying to find their niche on that platform.
This is why I will open a Facebook Business’s Page in 2016, a platform which I believe is better to target my main audience at this point, small businesses owners. Yes, I still want to focus on digital marketing for small businesses owners.
Using Hootsuite, I will be able to share the same content I share on Twitter and Linkedin, even though I might have to tweak it for Facebook (image preview size and other snippets elements).
Ready to make 2016 count? Dream big, but start small to stick to your resolutions.
For me, 2016 will be the year of content. Social media is crucial to grow your audience, but without great content and a great website, it’s a waste of time.
Out of my resolutions, which one could apply to you? Which other resolutions are you going to take? Leave your comments!