2016 Marketing Resolutions: One Month Later
Already one month in 2016, the year I started making marketing resolutions.
Have I stuck with it in January? Let’s dive right into it!
Write a blog post a month
This was my biggest failure in 2015, but I’m finally sticking with it!
The content isn’t good as I’d like it to be, and I don’t have a big readership yet. I’m definitely learning a lot through the process though, and that’s all that matters at this point. I’m not too worried about growing my audience.
My focus should be on getting into the habit and getting better. I’ve been very disciplined about it, and I’m actually posting every week so far.
Still, I need to improve a few things:
Be more open to criticism: In order to improve my content, I’ve let other people read my blog before hitting the publish button. It’s been really hard to take criticism, even when it’s constructive. Like Erykah Badu once sang, “Now keep in mind that I’m an artist and I’m sensitive about my shit“. I know I have to see past that. I’m already seeing the impact of their feedback on my writing.
Find my niche: On this blog, I’ve been talking about things I’ve learned through my experiences, at work and my personal life. I realize that most of the topics I write about aren’t that original. I’m just another marketer talking about marketing. My commitment to writing often has been helping with my creativity. It will eventually lead to finding original topics so I can find my voice, and my niche.
Focus on promotion: Writing content is one thing. Promoting it is another. In my case, I want to focus on creating high quality content and that takes me a lot of time and willpower. By the time I’ve published a new piece, I don’t feel like spending too much time sharing it on social media. Publishing a post is already a big satisfaction on its own, and I don’t want to push my content too hard on people.
Read a book a month
Reading every day has been very inspiring, and makes me want to write more.
In January, I finished Bel-Ami, the second novel by French author Guy de Maupassant, published in 1885.
When I’m done reading a book, I usually have a bigger reading list as I always research topics related to my current read. Also, most of the non-fiction books refer to more books I could be interested in. It’s a never ending process.
Because of that, it has become harder to pick my next book. I even went to a point where I had to pick a random number to help me in the process.
For my latest read, I didn’t have to go that far. I was recently catching up with a college friend who just finished “Delivering Happiness“, a book about Zappos culture and the story of CEO Tony Hsieh. It’s a fascinating book that had an impact on both my professional and personal life. I took a lot of notes, but here’s one idea that stuck with me.
At the beginning of the book, Tony says:
I always fantasized about making money, because to me, money meant that later on in life I would have the freedom to do whatever I wanted
– Zappos CEO Tony Hsieh
Later on, Tony has changed perspective:
I made a list of the happiest periods in my life, and I realized that none of them involved money.
– Zappos CEO Tony Hsieh
Follow through Neil Patel’s $100,000 challenge
Besides reading the blog series “The $100,000 Challenge” from the start, I haven’t done anything with it.
I’m still very interested in Neil’s experiment, but I don’t think it’s applicable to me yet. I’d rather focus my energy on writing. Having a day job also impacts my capacity to starting a new venture like the one started by Neil Patel in that experiment.
Even though I’m looking for more flexibility in my life, I don’t think I’m ready for this. I’m very interested in starting my own business and diversifying my revenue, but this might not be the right time.
I’m not sure if it’s a lack of time, or motivation. Let’s be honest, it’s also very scary to dedicate that kind of time with all the uncertainty going around these types of projects.
Maybe I’m not ballsy enough.
Schedule daily social media posts
Let me get straight to the point: I have not posted on social media every day. Here are some of the reasons that didn’t happen:
- I didn’t put the time in.
- I don’t want to overwhelm my followers.
- It’s getting hard to curate great content to share, and bring value to my audience.
- I found out using third-party services like HootSuite can negatively impact your reach on social media.
Open a Facebook business page
I actually created my Facebook business page a few days after writing the original post about my marketing resolutions. If you want to get my latest updates, and read other articles about productivity, marketing and technology, my Facebook page is a great place to go!
As I mentioned above, I recently learned that using third-party services can limit your reach on social media, so I’ve limited my use of Hootsuite. This has an impact on the number of times I share a week. This might be a good thing after all as I don’t want to share too much.
I want to make sure my readers know everything I share is high quality content that can help them.
Was five resolutions too big of a number? As I’ve learned by reading Your Brain at Work, the optimal number of different ideas to hold in mind at one time is no more than three or four. I think this concept applies here. If you want to succeed, you can’t focus on too many things at once.
Even though I’ve done well with my other personal resolutions and experiments, my main marketing goal for 2016 is creating better writing and reading habits.
Once this feels natural and effortless, I’ll be able to get back to my other resolutions.
Should I dedicate the entire year to just writing and reading more? Will I be able to get back to the rest of my resolutions in six months from now? I will let you know in a future blog!
What resolutions did you make this year? How is that going for you? Leave your comments!